Pre-leasing Begins at the Ponce de Leon

Pre-leasing has begun for the 90 residential units at the Ponce de Leon in downtown Roanoke. The iconic building at the corner of Campbell Avenue and Second Street has been undergoing a transformation from its former life as the Crystal Tower office building. Move-in is scheduled for early August. More than 25 percent of the units have been reserved as of mid-May.

The renovated building features eight floors of apartments, 74 of which are one-bedroom. There also are eight studio apartments and eight two-bedroom units. Lease rates for most units will average between $700 and $820. Apartments feature stainless steel appliances, washers and dryers, granite countertops and hardwood floors. Tenant amenities include a fitness center, a roof deck and a water garden that makes use of the spring the runs beneath the building.

The leasing office is open Monday, Tuesday, Wednesday and Friday from 11 am to 1 pm and 4 pm to
6 pm; Thursday from 11 am to 1 pm and 4 pm to 7 pm, and Saturday from 10 am to 3 pm.

The building has a history almost as old as Roanoke’s. After a fire destroyed the original 1890s structure, the Ponce de Leon Hotel was erected on the corner of Campbell Avenue and Second Street in 1931. The hotel operated for decades as a prime example of art deco architecture and lavish interior design. In the 1970s, the entire building was converted to office space, and the grandeur of its interior was lost for 40 years. Developer Faisal Khan purchased the building from Total Action For Progress (TAP) in 2012. Waldvogel Commercial Properties is the leasing and management agent.

Commercial and restaurant spaces also are available. The restaurant space located in the former lobby and features high ceilings, beautiful columns and restored terrazzo floors. Other commercial spaces are available on both Campbell Avenue and 2nd Street.

Neal Elliott Joins Waldvogel Commercial Properties as an Agent

Neal Elliott has joined Waldvogel Commercial Properties, Inc. as a commercial sales and leasing agent.

He brings to his new position a background in hospitality management and a degree in psychology from Hampden-Sydney College and a commitment to customer service. A native of Roanoke, Elliott enjoys golf and running with his dog.

Waldvogel Commercial Properties Postcard is “Postcard of the Week”

Express Copy, a national leader in digital printing and direct mail, has recognized a Waldvogel Commercial Properties marketing postcard as “postcard of the week” in a recent blog post. The blogger noted the “uncluttered design” and “consistent branding,” noting that those elements “make this postcard a winner.”

Read the whole blog post here.

Waldvogel Commercial Properties Welcomes Angela Mahala

Angela Mahala has joined Waldvogel Commercial Properties, Inc. as controller.

A native of Salem, she brings 24 years of real estate experience to her new position. When she’s not working she enjoys spending time with her family and her grandchild.

WSLS-TV Previews New Downtown Living Options

The old YMCA, the Ponce de Leon and more! WSLS-TV takes a look at new – and existing – downtown housing developments. Take a look at what developer Faisal Khan has in store for the YMCA here.