Waldvogel Commercial Properties Brokers Sale of YWCA Building in Roanoke

YWCA BuildingWaldvogel Commercial Properties has brokered the sale of former YWCA Building at 605 1st Street in downtown Roanoke. The firm was the listing and selling company. Michael M. Waldvogel, CCIM, SIOR and Krista Vannoy, CCIM represented DePaul Community Resources in the transaction.

The 28,167 square-foot building was built in 1930 and served as the home of the YWCA of Roanoke Valley. It sold for $615,000. The buyer is First and Franklin, LLC.

“We’re proud to be part of the future of this iconic Roanoke building,” said Waldvogel.

Waldvogel Commercial Properties has brokered numerous sales and lease transactions in Roanoke’s Central Business District and is highly skilled in the intricacies of historic redevelopment properties. The firm also specializes in representing non-profit and community service organizations.

Ponce de Leon Pre-leasing Begins

Pre-leasing has begun for the 90 residential units at the Ponce de Leon in downtown Roanoke. The iconic building at the corner of Campbell Avenue and Second Street has been undergoing a transformation from its former life as the Crystal Tower office building. Move-in is scheduled for early August. More than 25 percent of the units have been reserved as of mid-May.

The renovated building features eight floors of apartments, 74 of which are one-bedroom. There also are eight studio apartments and eight two-bedroom units. Lease rates for most units will average between $700 and $820. Apartments feature stainless steel appliances, washers and dryers, granite countertops and hardwood floors. Tenant amenities include a fitness center, a roof deck and a water garden that makes use of the spring the runs beneath the building.

The leasing office is open Monday, Tuesday, Wednesday and Friday from 11 am to 1 pm and 4 pm to
6 pm; Thursday from 11 am to 1 pm and 4 pm to 7 pm, and Saturday from 10 am to 3 pm.

The building has a history almost as old as Roanoke’s. After a fire destroyed the original 1890s structure, the Ponce de Leon Hotel was erected on the corner of Campbell Avenue and Second Street in 1931. The hotel operated for decades as a prime example of art deco architecture and lavish interior design. In the 1970s, the entire building was converted to office space, and the grandeur of its interior was lost for 40 years. Developer Faisal Khan purchased the building from Total Action For Progress (TAP) in 2012. Waldvogel Commercial Properties is the leasing and management agent.

Commercial and restaurant spaces also are available. The restaurant space located in the former lobby and features high ceilings, beautiful columns and restored terrazzo floors. Other commercial spaces are available on both Campbell Avenue and 2nd Street.

Neal Elliott Joins Waldvogel Commercial Properties

Neal Elliott has joined Waldvogel Commercial Properties, Inc. as a commercial sales and leasing agent.

He brings to his new position a background in hospitality management, a degree in psychology from Hampden-Sydney College and a commitment to customer service. A native of Roanoke, Elliott enjoys golf and running with his dog.

Waldvogel Commercial Properties to Market the Haley Toyota Property on Franklin Road

As Carilion Clinic prepares to repurpose the former Ukrop’s building on Franklin Road as a medical facility, a parcel nearby is coming onto the market. Michael M. Waldvogel, CCIM, SIOR and Krista H. Vannoy, CCIM are the listing agents for the Haley Toyota site at 2613 & 2711 Franklin Road. (Haley Toyota is moving to a new location near Orange Avenue and Williamson Road.)

The 4.6-acre property features two buildings, totaling approximately 28,000 square feet. It is zoned for general commercial use in the City of Roanoke. The property is located in a busy commercial corridor – surrounded by strong existing businesses – with traffic counts of 17,000 vehicles per day. It is a block away from the proposed Carilion facility and within easy access of Interstate-581.

“This property presents an exciting opportunity for new business development along the Franklin Road corridor,” said Waldvogel.

Waldvogel Commercial Properties Marketing Postcard Design Recognized

Express Copy, a national leader in digital printing and direct mail, has recognized a Waldvogel Commercial Properties marketing postcard as “postcard of the week” in a recent blog post. The blogger noted the “uncluttered design” and “consistent branding,” noting that those elements “make this postcard a winner.”

Read the whole blog post here.